Back to case studies
E-commerceGlow Growth
Lower CAC, Higher ROAS: E-commerce Growth System
Urban Goods
Primary Result
+32%
ROAS improvement
Secondary Result
-28%
Customer acquisition cost reduction
Tertiary Result
+45%
Repeat purchase rate increase
The Challenge
Ad spend was rising faster than revenue. Customer acquisition costs were unstable, retention was under-optimized, and campaign decisions were based on guesswork instead of repeatable performance signals.
Our Approach
We installed a full-funnel growth system: disciplined media buying, creative testing cadence, and retention automations designed to increase order frequency and payback speed.
Implementation Timeline
Across a 3-month execution cycle, we ran weekly optimization sprints across acquisition, lifecycle messaging, and conversion bottlenecks to compound performance gains.
Technology Stack
ShopifyFacebook AdsGoogle AnalyticsKlaviyo
Want This Outcome? Book a Glow Audit
Let's build a custom growth system for your business.